Thinking Capital Becomes Driven, Celebrates Rebrand with Crypto Rewards

Thinking Capital has renamed itself Driven.

The name Driven, by Purpose celebrates the drive and the generative energy of small businesses and their vital importance to communities across the country.

“Giant corporations and global brands do not connect and humanize our local communities. People feel a far more personal connection to small businesses, their owners, and the people working with them,” said Stéphane Marceau, CEO of Driven.

“Whether they are e-commerce-focused or brick-and-mortar, are based in Shawinigan, Kelowna or downtown Toronto, small businesses are the heartbeat of our communities across the country. That is why we have made it our mission to empower small businesses to grow, to succeed financially, and to enhance Canadian’s lives in a way that matters on a human level.”

To celebrate the name change, Driven has launched a limited-time promotion introducing the exciting world of crypto to small business owners by allowing them to earn crypto rewards.

According to a recent survey by Driven, there is interest in cryptocurrency, with one-in-eight small or micro businesses interested in learning about cryptocurrency, but unsure of how to leverage it.

For the promotion, Driven will be leveraging Purpose Unlimited, a global leader in crypto innovation and asset management, to design a safe and secure way for small businesses to dip their toes into crypto waters.

“Canadian business owners today need a different kind of support and a different kind of partner than they did when Driven first launched as Thinking Capital over 15 years ago. Access to credit has always been essential to small businesses, and we will continue to take the important risk of supporting them,” said Som Seif, founder and Chief Executive Officer of Purpose Unlimited.

“During the pandemic, we’ve witnessed the challenges they’ve faced, the likes of which they could never have anticipated or planned for. With the right resources and partners in their corner, they can accomplish almost anything. That belief is what caused us at Purpose Unlimited to enter the SMB fintech market a few years ago. No small business owner should miss out on the opportunities ahead in the Canadian market because they’re too busy working hard keeping the lights on.”